In this vibrant modern society, the use of social media platforms is swelling at an unparalleled and exponential speed. Current research discloses astounding statistics. According to the study, a record-breaking 4.9 billion persons globally are dynamically involved on social media, and this number increased drastically in 2023. In fact, estimates are expecting a further surge to roughly 5.85 billion users by 2027.
Now, this tremendous growth highlights the deep effect and inescapable influence of social media platforms like X, Meta, Instagram, and many others across the world. Nevertheless, amid this speedy development, many challenges have appeared. These have encouraged the emergence of a new generation of AI-powered social media applications. Since these apps prioritize ingenuity, interactivity, proprietorship, genuineness, and shared financial proceeds, they target to address the inadequacies of existing social platforms while delivering pioneering solutions.
Again, AI in social media does much more than just forecast trends, tailoring content, and automating posting. At present, AI empowers imaginative thinking and storytelling in a way the ordinary human mind cannot grasp or see through. Just scroll through your social feed, the coolest and most attractive brand content is often AI-powered. Another noteworthy example is Vurse. It is a ground-breaking short video-sharing app leveraging AI and Blockchain technology. It empowers content creators and nurtures a more gratifying user experience.
How is AI Transforming Social Media?
Social media can be confusing, one moment the views and opinions can be in your favor, and in the other, it can oscillate against you. But the secret to continued social media accomplishment might lie in the judicious use of AI.
According to some reports, 63% of US B2B marketers in 2023 credited AI for increasing their financial returns and lead generation. Another 75% of digital marketers are planning to utilize AI to improve consumer experiences on social media. These percentages are a testament to success themselves. No doubt, AI-driven approaches are widely in use.
So, how does AI function? By probing deep into audience behavior, predilections, and inclinations, AI supports you in designing content that actually reverberates and aligns with audience requirements. Additionally, AI makes your marketing campaigns easy, by streamlining everything from researching a topic, to content creation and lastly, scheduling.
A very latest survey highlights that brands leveraging AI for social media management reduces content generation time by 50%. Again, 54% of organizations are experiencing cost savings by applying AI. This ultimately offers time for your team to concentrate on organizational operations and optimize that social media ROI.
7 Procedures to Implement AI in Social Media
- Content Production
There’s no doubt content is king. So, it’s no secret that content creation is one of the most tedious, intricate, and arduous parts of the social media marketing process. Currently, there are AI-powered content formation tools like Canva, etc. besides generative AI tools like ChatGPT that can streamline, time-save, and boost the entire content lifecycle.
But how’s that possible?
Many advanced AI tools can help produce concepts for social media posts. Also, they can recommend alternatives for diverse purposes, audiences, and channels. They are capable of creating a stable flow of excellent content, captions, templates, grids, and even filters custom-made to personify your social media identity. Moreover, these AI algorithms examine user data/information, like views, engagement patterns, and content inclinations to generate content that aligns appropriately with your target audience base.
AI just doesn’t stop at the above-mentioned tasks. It goes the extra mile and curates content from across the web. It saves time and makes certain your feed stays fresh and exhilarating. The Washington Post is a very exciting instance. Its Heliograf AI system automates data-heavy news on sports and election outcomes. It assists in keeping its journalists busy to plunge deep and carry out in-depth research into more multifaceted stories. This AI-driven endeavor is not only a time saver but also reduces expenditures. This also keeps its news coverage wide-ranging and well-timed.
Now, AI performs all the above-mentioned jobs much quicker and in an enhanced manner than any other old-fashioned method or tool. It not only automates monotonous tasks but also provides comprehensive understandings that can assist in connecting with the target audience better. What it does is AI helps to save time for the organization to concentrate on creativity, big-picture decision-making, and more innovation for the future.
2. Use of Predictive Analytics for Targeted Marketing
It’s critical to accurately predict your audience’s requirements and likes to cater to them appropriately. But predictions often go wrong. This is where AI comes into play. AI-powered predictive analytics employs past social media data to forecast products, services, feature types, or content that will reverberate with your target audience. When you exactly detect users who are most probably to be fascinated in your offerings, you can actually eliminate the presumption involved with social media marketing. You can target your advertisements in an improved manner, enhance your conversions, and optimize your ROI.
Let’s think hypothetically that you operate a travel and tourism business. If you wish to market a new package deal for a mountain trekking holiday, AI can recognize users who have lately explored mountain trekking trips, interact with your brand on social media platforms and have a great possibility of converting. When you’re equipped with this data, you can generate targeted advertisements for the interested group that aptly caters to their needs and tastes.
Again, when you’re running a social media campaign, AI can observe campaign performance and bring about immediate modifications to your campaign strategy, thereby making certain you don’t burn money or destroy goodwill.
3. Use of Influencer
Firstly, who is an influencer? An influencer is an individual or an organization that commands a big following and is considered an authority in their field. Since influencers are experts in their niche they come at a price for the purpose of influencer marketing. So, live influencers are beyond your means. In such situations, AI is of great help. It can conjure virtual influencers in a flash. For example, influencers like Lil Miquela are completely AI-generated and beat many human influencers when it comes to followership numbers on social media platforms. These CGI influencers are controlled by AI. This permits the brands to have thorough control over their metaphors and messaging. They get involved and interact with followers just like human influencers. They promote products/services/solutions, take part in trends and accurately and assertively represent your brand to magnify your social media manifestations.
The below pointers suggest how AI streamlines influencer discovery –
- Sophisticated AI tools competently study influencers’ engagement rates and follower counts, guaranteeing you a perfect selection of influencers who sincerely connect and bond with their audience.
- AI identifies bogus followers by examining patterns in follower action and engagement rates. This makes sure you collaborate with honest influencers who have a tangible and engaged audience.
- AI assesses the brand affinities, capabilities, and fundamental principles of influencers on your list, thereby only picking out the ones who align with your brand value.
First, what is social media ad management? Social media ad management is the continuing process of managing your company’s/ brand’s virtual presence on social media platforms. For that exact reason, your social media managers will build and schedule ad content, examine social media audiences, track campaign outcomes, launch social media advertisements, and much more.
Now, social media ad management necessitates nonstop monitoring and tuning to make certain ads connect with the correct audience base at the right budget. Traditional tools and methods frequently fail to boost these processes, thereby resulting to ineffective and out-of-proportion expenditure and poor ad performance. This is where AI comes into play.
Minus AI, handling these jobs manually can be overpowering and full of mistakes. You just have to unceasingly monitor performance, alter settings and steady your expenses. A small error and you could be burning your money or denied reaching on prospective customers.
But how is AI helping out?
- Deciding on a precise budget for your social media advertisement campaigns can be tough, particularly when your resources are inadequate and the landscape is endlessly altering. To manage such situations appropriately, AI studies data from previous ad campaigns, audience behavior, and market movement to allocate your budget efficiently, ensuring every rupee counts and nothing is wasted.
- AI fixes competitive bids by examining your target audience base, competition, and aims, maximizing discernibility without financial wastage.
- Testing diverse ad creatives with so many variables to deliberate upon can be puzzling. Most often you don’t know where to begin from. AI runs A/B tests, detects top-performing ad creatives and plans, and implements the finest selections immediately.
- Providing Consumer Service
Customer service is the support an organization offers to consumers before, during, and after they purchase/use a product/solution/ service. The product/solution/service can be troubleshooting problems, replying to inquiries, providing product recommendations, offering guidance, and hand-holding customers to make learned decisions.
Now, delivering effective customer service on social media for any company can be an intimidating job due to the bulk inquiries, the expectation and necessity for rapid responses and the hope of 24/7 availability without any failure. Also, at times the task of the customer service providers can be repetitive, boring, and troublesome. This is where AI-driven customer service solutions gains in importance.
AI chatbots provide all-time support, reply to FAQs, book appointments, take orders, and take care of complaints and resolves concerns at any given point in time. Performing all these mentioned tasks appropriately is critical for sustaining customer satisfaction.
Since AI can handle predictable and tiresome inquiries professionally, it can actually provide relief to human agents to concentrate on complicated and nuanced client matters and on further improvement of the overall scenario.
AI chatbots can deliver tailored responses by considering customer data and erstwhile communications aptly satisfying a particular customer’s precise needs, thereby optimizing the complete customer experience.
For instance, Domino’s Pizza uses an AI chatbot named “Dom” on X and Facebook Messenger to receive orders, track deliveries and respond to customer queries. This guarantees speedy and competent customer service, 24/7.
- Well-timed Post Scheduling
A social media post scheduling is a premeditated timetable or calendar that plans particular dates, times, and content to be published or distributed across different social media platforms. It aids you to organize your social media undertakings and align them with your promotional objectives and audience predilections.
While posting content on social channels, deciding on the best times to post on social media and simultaneously sustaining a steady posting schedule for social media can be intimidating. Again, posting at the incorrect times can result into low engagement and wasted prospects, whereas managing the content calendar unfailingly is no small task.
Now, manually ascertaining the top posting times entails a wide-ranging analysis of user action patterns, and this can be timewasting and prone to huge errors. This can be particularly true for brands with an extraordinary volume of content. This is where an AI-powered social media management platform comes into play.
AI uninterruptedly monitors or tracks user activity patterns, detecting peak times for engagement with the published content. It automatically plans social posts at optimum times. This saves time for social media professionals to concentrate on ideation, content creation, and planning and strategizing which can ultimately lead to better conversions and increased ROI.
Lastly, AI supports in managing the content calendar, making sure that posts are uniformly circulated and perfectly aligned with campaign objectives.
- Evaluate Social Media Performance
Monitoring numerous social media metrics can get overpowering but it’s critical for promotional success. Since comprehending user engagement, marketing campaign efficacy, and ensuring ROI involves considering and analysing wide datasets, AI-powered tools are only aptly capable of it.
AI analytics tools constantly monitor and examine social media performance to provide the latest in-depth insights about user engagement, content influence, and campaign efficiency. It delivers an all-inclusive assessment of performance and at the same time lets on-the-spot tunings.
Also, AI detects inclinations and patterns that might not be instantaneously evident but can have across-the-board effects on your social media performance. This detection capacity allows specific, data-driven policy modifications to optimize outcomes.
Conclusion
The above 7 pointers elaborate on how to use AI sensibly without going into the dark space of social media and AI. If used with genuine intentions AI can increase business manifolds.
